Chefo is an Egyptian cooking channel dedicated to making European recipes easy and practical for Egyptian households. The goal is to bridge cultures by simplifying international dishes without complicated ingredients or techniques, so anyone can cook them at home.

I designed:

• A fun logo combining a chef's hat, mustache, crossed utensils, and green leaves for a fresh, approachable feel

• Applied branding to various mockups: aprons, tote bags, mugs, cutting boards, and futuristic smart kitchen concepts (holographic assistant, smart fridge interface) to visualize the brand's modern yet friendly identity